Welcome to our coverage of the latest edition of the Underground Collision event (July 13, 2021) brought to you by Mitchell Stankovic & Associates: "We Are the World" edition. In this clip, Mitchell Stankovic & Associates CEO and Underground Collision Founder Sue Mitchell shares three ways credit unions can position themselves to be ready for the next generation of members.
We're not talking about Millennials or Gen Z. We're going younger here with middle and high schoolers, who are getting ready to open their first accounts somewhere. So first impressions will mean a lot.
Sue notes that fintechs continue to gain ground on traditional financial institutions, attracting more and more of the younger generations to use their banking apps instead of a credit union's established services. And this trend is not letting up. Credit unions need to position themselves to better serve the next generation on their terms.
Check it out and let us know your thoughts ... and stay tuned for more clips from the latest Underground Collision event.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.