#241: Firsthand Facebook marketing tips for CUs with Lake Michigan Credit Union's Jennifer Dearnley...
Need some real-world tips on Facebook marketing for credit unions? Still on the fence whether or not to venture onto the world's largest social media network? If so, then you're in the right place because we invited Lake Michigan Credit Union's Marketing Project Coordinator Jennifer Dearnley on the show to give us a firsthand scoop on how her credit union has benefited from its presence on Facebook. Jennifer also discusses in great detail Navy Federal Credit Union's recent $200 million success utilizing its Facebook page, as well. In addition, she also provides three top tips for credit union marketers who want to get the most from their Facebook marketing efforts. Lastly, Jennifer touches on how effective Facebook advertising can be if done correctly. A very powerful tool for marketers!
We cover much, much more in this advice-packed interview with Jennifer, so check it out when you get a chance and let us know what has worked and what hasn't worked for your credit union on Facebook. I'm many other credit union marketers out there are curious to know.
Lake Michigan Credit Union Facebook page
Here's a cool video production from the folks at MoneyDesktop that I think many credit unions may benefit by watching...
Description: There is an ongoing shift away from traditional banking. Today, account holders are managing their money through online and mobile applications. They expect to have the same experience managing their money as they do with other online and mobile apps they use every day.
Financial Institutions that adapt early stand to gain the most out of this massive opportunity to meet and exceed user expectations.
Filene's Cynthia Campbell probably has one of the coolest job titles in America: Director of Innovation Labs. She's basically "Chief of Brainstorming" at Filene. Very nice, indeed. But what's nicer is her actual job description. Cynthia gets to research and create financial services products that will best meet the needs of credit union members nationwide -- low- to middle-income folks to be specific. To get the details and goals of her position, we invited her on the program for a quick chat on how this endeavor will benefit credit unions.
A little background on Cynthia's venture from the Filene website: With a $700,000, 30-month grant from the Ford Foundation, Cynthia leads Filene's accessible financial services incubator to benefit underbanked consumers. This incubator tests, packages, and scales innovative, viable financial products that aid low-and-moderate-income US consumers and provide alternatives to predatory products.
Side note: Our interview with Cynthia occurred when she was just in her fourth day on the job last year. Enjoy!
Originally saw this piece on Jay Baer's Convince & Convert site that shows how a company, Innocent Drinks, that gives back can greatly benefit -- a thing called reciprocity, which I picked up from the multi-talented William Azaroff, Director of Business & Community Development at Vancity, in 2013 at the CU Water Cooler Symposium. William pointed out that Vancity is doing something similar to Innocent Drinks, only on a local level with an organization called Sole Food Street Farms. Check out the video here...
Both videos are excellent examples of how companies, hopefully credit unions, can give back to reap the rewards -- again, reciprocity. (Thank you, William!)
Let me know what you're doing in your community to spark a little "give back". We'd love to share!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.