Blog Archives

Celero Interviews: Pricerazzi's McDonald Shows How to Attract and Retain Members to Beat the Banks...

9/26/2018

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Pricerazzi Founder/CEO Declan McDonald (2018 AXFI Best in Show winner) stopped by the Studio Lounge to discuss how credit unions can attract and retain members to beat the banks in today's competitive financial services marketplace. Check it out and let us know your thoughts.

#1006: How PenFed's Military Employment Program Fights Today's War on Talent for Credit Unions...

9/26/2018

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PenFed Director of Military Employment Programs Charlie Miles joins us on the program to discuss the credit union's innovative Military Employment Program that helps fight today's "War for Talent" for credit unions looking for excellent employees.

Here's some of what we asked Miles:

What exactly is PenFed's Military Employment Program?
How does it work?
Any success stories or examples so far?
Why is this program important right now?
What does it say about credit unions going the extra mile like this?
Any advice for other credit unions looking to do similar employment programs within their communities?

Check it out and let us know your thoughts.

#1005: Why NCUA is Piloting Remote Exams for Today's Credit Unions...

9/26/2018

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NCUA Office of Examination and Insurance Director Larry Fazio joined us on the show to share why NCUA is piloting remote exams for credit unions today.

Here's some of what we asked him:

Can you tell us more about your pilot remote exams? (What are they and how does this remote process work?)
How did this "remote" idea come about? (pain points answered for credit unions and NCUA)
How will it benefit credit unions?
What is the significance of this remote technology today?
Realizing this is a pilot program right now, when do you expect it go nationwide as a viable service for all credit unions?

Check it out and let us know your thoughts.

#1004: How Credit Unions Can Capture the Most Powerful Market — Moms….

9/24/2018

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Category 6 Consulting’s Shari Storm (former award-winning Verity Credit Union Senior Vice President who headed up the successful "Verity Mom" campaign) joins us on the show to share her take on how credit unions can capture the most powerful market: Moms.

Here's some of what we asked Shari:

Who is the “Mom” market?
Why is this market so powerful?
Why are Moms so important to credit unions today?
How do credit unions gain their attention and retain them -- especially with today’s strong focus on Millennials?

Check it out and let us know your thoughts.

#1003: How CoastHills Credit Union Achieved Modern Marketing Success with an Old Idea…

9/24/2018

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Everything old is new again -- with a twist at CoastHills Credit Union. CoastHills' CMO Scott Coe joined us on the show to explain this twist, discussing how the credit union's Freedom Plus Checking program has achieved such modern marketing success (digital focus) implementing an old idea.

Here's some of what we asked Scott:

Tell us about CoastHills’ Freedom Plus Checking and its modern marketing success?
How do you achieve this success on, dare we say, an old idea?
What does this success tell your efforts?
Any advice to other credit unions out there looking to achieve similar success?

Check it out and let us know your thoughts.