WebStrategies CEO Chris Leone and Director of Digital Marketing Brandon Frey joined us on the show for part 4 of their recent survey findings series: "The Consumer Banking Preferences & Behavior Report." In this report, Chris and Brandon surveyed 1,000 consumers to better understand their banking preferences, behaviors, and value drivers that will ultimately help credit unions attract and retain more members based on their evolving needs.
In part 4, Chris and Brandon talk about what they discovered from survey questions:
Where people see the most credit union advertising?
What were some overall lessons learned from the survey's findings?